![]() ![]() That said, you can customize a Shopify store more extensively through the addition of apps - more on these later - or using custom code.įinally, you don’t own a copy of Shopify but instead pay a monthly fee to use it. The platform’s ‘big idea’ is to give you the key things you need to build and market an online store ‘out of the box’ - templates, a payment processor, a blog and email marketing tools are included on most Shopify plans. You build and manage your Shopify store in a web browser - so, as long as you have access to the Internet, you can run a Shopify business from any location. Shopify is a ‘hosted’ solution, meaning that it runs on its own servers, and you don’t have to buy web hosting or install any software to use it. However, the platform also caters for developers, because it provides full access to CSS, HTML and Liquid (Shopify’s templating language). The platform aims to let beginners build an online store themselves - you don’t need coding skills to use Shopify. It provides you with a wide range of ‘themes’ that can be customized to meet your own branding requirements, and allows you to sell either physical or digital products. Shopify is a web application that lets you create your own online store. Let’s dive in with an important question. I’ll cover the platform’s pricing, templates and selling features in depth - and by the end of the post, you’ll have a clear idea of whether Shopify is the right ecommerce solution for your project, or whether you’d be better off with an alternative. Well, in this review, I’m going to help you find out. ![]() Shopify is probably the best-known ecommerce solution currently on the market - but is it actually the best fit for you? There is a huge number of online store building tools now available, and choosing the right one for your business can feel really difficult.
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